• A fractional CMO is ideal for optimizing marketing efforts and driving growth in companies lacking the bandwidth, skill set, or budget capacity for a full-time, permanent, CMO.

• Your fractional CMO is an experienced marketing professional and a strategic leader who can guide marketing efforts to achieve business objectives while adapting to your company’s unique needs and challenges.

Strategy +

Planning

Marketing Strategy: Create a comprehensive marketing strategy aligned with business objectives.

Budget Management: Develop and manage the marketing budget to maximize (and require) ROI.

Campaign Planning: Craft and execute traditional, digital, and hybrid marketing campaigns.

The responsibilities of your FCMO may vary from month-to-month, season-to-season, and year-to-year depending on your company’s needs. FCMO service examples include:

Strategy +

Planning

Marketing Strategy: Create a comprehensive marketing strategy aligned with business objectives.

Innovate + Execute

Budget Management: Develop and manage the marketing budget to maximize (and require) ROI.

Campaign Planning: Craft and execute traditional, digital, and hybrid marketing campaigns.

Digital Marketing: Design and oversee digital marketing initiatives, including SEO, SEM, and social media marketing.

Content Strategy: Develop content strategies to engage, inform, and delight your target audience.

Customer/Product Segmentation: Identify and target specific customer and product segments with tailored marketing approaches.

Crisis Management: Handles marketing crises or reputation issues effectively and swiftly.

IP Protection

Lead,Train +

Supervise

Brand Management: Oversee brand development and ensure consistency across channels or licensees.

Team Leadership: Manage, mentor, or build your marketing team for optimal performance.

Product Launches: Manage new service or product launches with go-to-market action plans.

Partnership Development: Forge strategic partnerships and collaborations to expand reach and impact.

Analysis +

Reporting

Market + Internal Research: Conduct research to identify strengths, weaknesses, opportunities, and threats (SWOT).

Analytics and Reporting: Harness data to measure the effectiveness of marketing efforts and adjust strategies accordingly.

ROI and KPI Analysis: Ensure marketing efforts deliver a positive return on investment and meet or exceed desired key performance indicators (KPIs).

Marketing Technology Integration: Evaluate, select, and integrate marketing technologies and tools (including automation + AI).

A maximum of 20% of your tier’s monthly hours roll over to the following month if unused (two, four, and eight, respectively).

Compare Raising Kane’s Tiered Rates with U.S. CMO Salaries

Cost-Effective

Superior marketing expertise without the high costs associated with hiring a full-time executive.

In today's dynamic business environment, the versatility, expertise, and flexibility offered by a Raising Kane fractional CMO, make them a strategic choice for companies looking to optimize their marketing efforts and drive growth.

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About Hillary Kane

Hillary Kane is a licensed attorney with 30 years of experience in business, marketing, and legal affairs.

Hillary was Southwestern Law School's first-ever Chief Marketing Officer. She created a high-performing department as an in-house advertising agency for the school's programs, student organizations, events, and departments. Focusing on professional development and freedom to create, Hillary's department was instrumental in increasing enrollment year-over-year, including throughout the pandemic.

A driven and passionate professional, she served as Body Glove International's General Counsel and Business Development Veep for over 15 years. Hillary performed nearly every legal, leadership, and management function, from managing international trademark portfolios/litigation to overseeing/training a global sales force.

She also served as Trademark Counsel for NBC Universal, where she worked strategically with multiple business units, including TELEMUNDO, The Golf Channel, Universal Pictures Licensing, NBC News, NBC Entertainment, Universal Theme Parks, NBC Television, and the SPROUT, E! Entertainment, BRAVO, and OXYGEN networks.

She prides herself on a quick learning curve and understanding how individual parts of a company contribute to the whole. She has impeccable instincts for streamlining, problem-solving, and troubleshooting. She tirelessly seeks alternative distribution channels, novel strategies, and the often-illusive "blue ocean." She believes that if the path forward is unclear, more options are needed.

She is a natural leader with an impressive following (network) of people from all walks of life and all cultural backgrounds. She leads by example and is unmatched in passion, creativity, and integrity.

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